GRAPHIC DESIGN

Event Coordination – Reem Worldwide Pop-Up Launch

From concept to execution, I helped bring Reem Worldwide’s vision to life through a curated pop-up experience at a local boutique. The evening blended fashion, community, and culture—capped off with an exclusive afterparty for supporters who shopped the collection.

Event Coordination/Brand Launch

Fashion Buying & Merchandising

London College of Fashion | University of the Arts London

  • Developed commercial buying strategies for international fashion markets.

  • Created assortment plans based on customer segmentation and trend forecasting.

  • Built seasonal range plans using pricing architecture and product mix.

  • Conducted competitive analysis and merchandising research.

  • Applied retail planning principles to both U.S. and U.K. fashion markets.

Buying & Merchandising Portfolio

U.S. & U.K Market Range Plan
London College of Fashion – Fashion Buying & Merchandising Project

Developed a comprehensive seasonal range plan for the U.S. & U.K apparel market, combining customer insights, trend forecasting, assortment planning, and pricing strategy. The project demonstrates the ability to build a commercially balanced product assortment while aligning merchandise decisions with target consumer demand and business objectives.

Key Skills

  • Range Planning

  • Fashion Buying

  • Assortment Planning

  • Trend Forecasting

  • Pricing Strategy

  • Consumer Analysis

  • Merchandise Planning

View Full Range Plan (PDF)

“E-Commerce Portfolio – GABRIEL SPENCER™”

View Mock E-commerce website

Skills & Tools

Retail & E-Commerce Systems

  • Lightspeed POS – Inventory tracking, client data management, product database

  • Shopify – Store navigation, product listing concepts, backend structure

  • Google Workspace – Sheets, Docs, Drive, and Gmail for collaboration and inventory tracking

Creative & Visual Tools

  • Canva – Custom social media graphics, event flyers, brand kits

  • Adobe Photoshop – Product photo edits, layered design work for print and digital assets

  • Instagram & Facebook – Organic content strategy, story highlights, audience engagement

  • CapCut / InShot – Basic video editing for reels, DJ promos, and branded content

Marketing & Project Support

  • Google Analytics – Familiar with traffic behavior and engagement data

  • Google Project Management Certificate – Workflow design, task coordination, Agile principles

  • Event Coordination – Freelance launches, vendor coordination, social promotion planning

  • Client Communication – Personalized service, follow-ups, and CRM integration

Soft Skills

  • Detail-oriented inventory and data tracking

  • Strong visual eye for merchandising and brand storytelling

  • Customer service & team collaboration

  • Adaptable, organized, and self-motivated

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